Tuesday, February 26, 2008

Who came to the Temple? Lydia obsessed over this. She decided early on that she would sell passes to see it. There would be daily passes that could be purchased at the door. Others would be bundled in with regular museum passes that were city wide.

The most important for her were the season passes. These were good for a year and Lydia thought they would represent the repeat visitor. Maybe even the chronic ones. She had rigged a way so that they system would give her a light whenever one of these passes was used to enter.

For years Lydia had wondered who was interested in her products. She would linger in magazine stores to see who bought the her issues. She had promoted survey after survey to see who her readers were. When the internet became a factor she had worked on different ways of tracking her readership. It was something of an obsession for her.

The signals from the season passes were part of the same story. For the first time in her career, she had made something that people could enter in the flesh. She could just sit back and watch them.

The casual visitor didn’t interest her very much. Lydia was glad for their money and their time but it wasn’t difficult to see what made them tick. The Temple had been heavily advertised. It was featured prominently on entertainment news shows. The building was on the cover of several magazines, even some that she didn’t own.

She had campaigned heavily with the tourism boards of New York City to have them promote this gem. This caused them to put it into their commercials right between the Statue of Liberty and Washington Square. It became a regular stop for sight seeing busses.

In the end, she had even bribed the mayor to talk it up. This didn’t sit easily with Lydia. Well, the girl had been fascinated with him for years. It wouldn’t hurt her career either. Even if it became public knowledge, affairs like that only seemed to hurt the politician.

It was the people who visited more often that she was fascinated with. The art was good but was it really twice a month good? Should even the features that changed regularly, like the photos, bring someone back on a regular basis? Of course Lydia hoped they would but her long time obsession with the customer made her doubt it. The chronic visitor might hold the key.

There was an added element for her too. The people that came back again and again, what did they look at? Was it the paintings or the sculpture? Were there certain spots that they liked to stop at or was it different for each person. If Lydia could craft the art to just the right specification, could she get more people to come back time and again?

Or maybe that was the wrong approach. Were there pieces they should be spotlighting? She enjoyed her walk through the sculpture every day. What if they promoted that exact behavior? Could they get more New Yorkers to come in and try it for themselves? Her dream plan was one where a huge number of locals thought of her Temple as a necessary daily stop.

They sold a large amount of season passes. Most of them would only be used a couple of times. Another large number would be passed around to others. Lydia understood this and didn’t really begrudge the buyers. It screwed up her data but she really couldn’t help it.

No comments: